convert The Strand Theater, a dilapidated old
building, into a performing arts center?
explosive growth, there is very little the North
Pittsburgh region has to offer its residents in
terms of cultural attractions and programming
is a wealth of untapped theatrical talent
available to the Pittsburgh market that does not
have an appropriate venue in which to perform.
Therefore, the market misses out on unique
opportunities that only a small, intimate
theater setting could provide.
The Strand into a cultural center provides
a significant boost to local businesses and
economy. Local restaurants, retailers and
hospitality providers have benefitted immensely
from consumers interested in enjoying a live
theater experience. On average, theater
patrons spend $23 over and above the ticket
price at businesses near the theater.
Strand’s history is tied closely to
generations of residents whose families still
live in the area. Creating a performing arts
center provides a service to the community while
preserving the building and the heritage of this
The Strand Theater had been closed for nearly twenty-five
years, anecdotal evidence and market surveys
demonstrate that the building still holds a high
degree of interest and value by local residents.
Strand Theater Initiative applies the classic
key to business success, “Find a need and fill
it”. The Strand Theater gives patrons an
alternative to driving to downtown Pittsburgh
for dinner and a show, while providing an
outstanding venue for professional performing
artists who require a small, intimate setting.
Additionally, rural communities that dot the
region will now have access to professional